PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay each time a user clicks on one of their ads. It is a popular form of digital marketing that allows businesses to reach their target audience through search engines, social media platforms, and other online channels.
PPC Marketing
How can PPC help your business?
Essentially, PPC helps you to reach your ideal target audience when they are searching or looking out for the same products or services you offer. This gives you high visibility and a high chance of conversion.
PPC Offers
- Immediate results
- Measurable & Trackable Results
- Access to Data
- Customer Insights
- Control
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) ensures that your target audience sees the ad you create in their search query results. You’re not left competing for organic space, as your advertisements are shown at the top of the first search results page. Generally, 90% of the clicks are generated from the top 5 search results, giving your ad a higher chance of clicking. Generally, searches are done when the customer really needs the product or service, and the chances of conversions are higher.
Google Display Ads
Social media advertising is important for your business because it’s an effective way to get your message across to people and grow your brand in a short period. It allows you to hyper-target specific users, build an audience database and directly track your return on investment. Social media ads are effective in bringing products to customer’s lifestyle and promoting it to a larger audience.
Social Media Ads
Promoting the brand and the offerings on social platforms is key in today’s marketing. Social media being a 2 way communication channel provides a range of tools and opportunities to promote your offering to any target audience anywhere in the world. Social media helps build long term relationships with the customer base.
Email Marketing
Email marketing allows you to build relationships with leads, customers, and past customers. It’s your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels. The most effective email marketing strategies encourage readers to take action.