Digital marketing is the practice of promoting products or services using digital technologies and channels, such as search engines, social media, email, and mobile apps. It encompasses a range of tactics, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, content marketing, and more.
The goal of digital marketing is to connect with target audiences and drive engagement, traffic, and revenue for businesses. It allows businesses to reach a wider audience and build relationships with customers through personalized, targeted marketing content & campaigns.